Virtual is pleased to announce our event partner is Hits Radio in support of Cash for Kids Mission Christmas!


Hits Radio’s Cash for Kids Mission Christmas is the largest Christmas toy appeal in the UK, collectively Cash for Kids raised over £20.9 million in 2019 in gifts and donations which were distributed to more than 1 million children disadvantaged kids across the UK.


With the COVID-19 global pandemic this year, Christmas is going to be tougher than ever for those in need. The Trussell Trust has predicted that at least 670,000 extra people will become destitute in the last three months of the year this is a level of poverty that leaves them unable to meet basic food, shelter or clothing needs. With the increase in unemployment and reduction in working hours for many families, Christmas is simply a luxury they cannot afford, families are having to make difficult decisions this Christmas between food/heating and gifts. This year’s Mission Christmas aims to beat last year’s fundraising total and help make sure it can help as many children as possible can be supported.


It’s easy to take part, all you need to do is buy one extra gift before December 18th and hand it in to one of our collection points, alternatively you can text ‘HITS’ to 70910 to donate £10 and we will buy a gift on your behalf.

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